CASE STUDY

Greg Antonovics Photography

A clean, premium portfolio built to convert Instagram traffic into enquiries - with local SEO pages and an easy way to upload new work.

Greg needed a website that instantly shows his style, feels premium on mobile, and turns Instagram visitors into real enquiries - while also ranking locally across Kent for in-person work.

Built for first impressions

The homepage was designed to land the message fast, make the next step obvious, and look sharp on both desktop and phone. Clear buttons, clean spacing, and a layout that puts the work first.

Homepage layout on desktop and mobile with clear call to action buttons.

A personal page that builds trust

We added an about section that introduces Greg quickly and gives the site a human feel - important for photography where people are booking you, not just a service.

About page layout showing portrait and introduction content on desktop and mobile.

Work shown in a way clients understand

Instead of a confusing gallery dump, we structured the portfolio into clear categories so a visitor can instantly find the type of work they need - then move to enquiry.

Portfolio categories section showing different photography categories on desktop and mobile.

Project pages that keep people browsing

We designed the project browsing experience to feel smooth and modern, with simple motion and a clean layout that keeps attention on the images - especially on mobile.

Project browsing view with images and minimal text, shown on desktop and mobile.

Local SEO baked in

Because most photography work is local and in-person, we set the site up with location-focused pages and service wording that matches how people actually search - without making the site feel spammy.

Highlights
  • A premium, mobile-first portfolio that converts Instagram traffic
  • Clear categories so visitors find the right work fast
  • Local SEO setup for Kent searches and nearby areas
  • A simple upload flow so Greg can add new work without rebuilding pages
  • Clean motion and transitions that make the site feel modern, not busy
Homepage visual style with image strip and headline on desktop and mobile.
HIGHLIGHTS
  • A premium, mobile-first portfolio that converts Instagram traffic
  • Clear categories so visitors find the right work fast
  • Local SEO setup for Kent searches and nearby areas
Outcome: clearer portfolio, faster enquiries, stronger local search foundations.